The Marketing Executive will be responsible to promote BSI and its services across the Middle East and Africa in order to to maximise sales, revenue and profit contribution along with increased client loyalty, cross sell/upsell and advocacy.
The role requires knowledge, consideration and execution of the entire marketing mix such as digital marketing, content marketing, copywriting, advertising, web support, brochure collateral, direct mail, search engine, exhibitions and events, for maximum impact throughout the year.
Key Duties & Responsibilities
Do you believe the world deserves excellence?
BSI (British Standards Institution) the leading global standards and certification company, equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Renowned for its marks of excellence including the consumer recognized BSI Kitemark™, BSI’s influence spans multiple sectors including Aerospace, Automotive, Built Environment, Food, Healthcare and ICT. With over 81,000 clients in 172 countries, BSI is an organization whose standards inspire excellence across the globe.
You will have strong marketing experience as a Marketing Executive and able to hit the ground running, with a background in either a marketing agency environment or client side.
To be successful in this role you’ll have extensive and robust experience at strategic level as well as managing a full and integrated marketing mix and of introducing new channels to existing plans. Knowledge should include web, PR, events, co-marketing, sales promotions, email marketing, plus social media strategy and techniques.
You'll be educated to degree level or equivalent with a marketing qualification and proven experience in a customer centric marketing role experience of B2B and/or services marketing.
You must be a self-motivated, hardworking, well-organized and proactive team player with a strong goal-orientation; KPI’s will be set and regularly monitored.
You will be an excellent networker and relationship builder who is customer focused, with the ability to fully understand BSI customer needs and requirements for the entire portfolio and BSI’s value proposition.
Additionally, you will have: